This book is designed for startups and corporate innovation teams. Pitching has generally been associated with startups until recent years. Large events such as WebSummit, The Next Web, TechCrunch and Slush regularly feature hundreds of startups on stage, telling their whole business stories in three to five minutes. Demo Days, Pitch Competitions, and even Dragons’ Den have all contributed to an explosion of startup pitches since the turn of the millennium. Now the pitch is growing beyond the startup world. Most major corporations are running innovation projects to transform their heavy business structures into leaner, more agile multi-disciplinary development teams. They apply Lean Startup, the Business Model Canvas, Customer Development and Value Proposition techniques, which eventually all end up in a pitch.